Ok

By continuing your visit to this site, you accept the use of cookies. These ensure the smooth running of our services. Learn more.

2007.10.26

ap bank in TIME magazine071024

ap bank 是小林武史、櫻井和坂本龍一所創立的銀行,
主要是提供能源及環境保護等相關融資(對象好像是些中小企業農場之類的)、再生能源企畫案的非營利組織。
另外也召集一些藝人響應此理念, 組成"Bank band"
專輯的所得用作銀行的基金。
每年還會在暑假一連三天舉辦ap bank fes演唱會
邀請許多藝人表演, 演唱所得也將作為公益用
自2005年開始已經連續3年了
不過今年遇到颱風...只有一天= =

不得不佩服他們這樣的行動,
憑著為了讓地球變得更好這樣的理念發起這樣的活動。
最近也被刊載在歐洲和亞洲區的TIME雜誌

以下轉自innocent-world(那張圖畫的真醜...明明是彈吉他和鋼琴,變成琵琶和鹹豬手= =+)

10.24.07

ap bank in TIME magazine

Ap Bank has graced the October 29, 2007 issue of TIME Magazine Europe, Asia, and South Pacific editions. The bank, along with Kobayashi Takeshi and Kazutoshi Sakurai, were named one of the "Heroes of the Environment":

Ask most rock stars to pitch in for the environment, and they might pen you a pop tune. Kazutoshi Sakurai and Takeshi Kobayashi can do that — Sakurai is the lead singer of Mr. Children, the second highest-selling rock band in Japanese history, and Kobayashi is one of Japan's top music producers. But the two know that We Are the World can only do so much to save the earth — environmental solutions also need cold, hard cash.

That's where AP Bank — the name stands for Artists' Power or Alternative Power — comes in. Together with the Japanese composer Ryuichi Sakamoto, Sakurai and Kobayashi in 2003 founded and funded the nonprofit lending group, which finances environmentally friendly projects. The three men personally provided nearly $1 million of seed money (Sakamoto has since stepped back from the venture as he now spends much of his time abroad), which is channeled to small-scale, sustainable schemes that mainstream banks would typically shun in favor of lending to bigger, stodgier companies. The bank has provided money for projects ranging from a recycling program in the far south of Kyushu to the construction of an eco-resort in the Marshall Islands. "When I thought about what I could do as an individual, the environment came up," says Kobayashi, AP Bank's president. "Money for the sake of money isn't great, but money is a tool, and people can use it as a community."

Kobayashi and Sakurai are decent bankers — it helps that they have a former manager at the monster Japanese lender Sumitomo Mitsui on board — but they're better musicians, so they've augmented AP Bank's lending program with an annual festival designed to raise money and awareness for the environment. Japan's pampered pop stars might not have as finely tuned a sense of activism as those in the U.S. and Europe, but Kobayashi and Sakurai have the clout to draw their peers and their multitudes of fans toward environmentalism — and to demonstrate how much can be achieved when celebrities find innovative uses for their fame. "I think that because they started this movement, it's helped ordinary folks become aware of environmental problems and finance," says Kazuyuki Tsuchiya of the green group A Seed Japan. It's the least a couple of rock-star bankers can do.

14:20 發表於 Bank band/ap bank fes | 永久網址 | 留言 (0) | Tags: ap bank, bank band | | |